About cookies

This page explains how we use cookies and other internet analytics software. It also explains the choices you can make about whether we can put some types of cookies on your device.

What are cookies?

A cookie is a small text file that contains data, placed on your device by our website each time you visit it. The data contained within these tiny files are read each time your web browser requests a page from our web server and provides practical benefits to you by making access to our website a smoother experience than it otherwise would be.

We use cookies on our websites to help make your visits more effective and by accessing our websites, you're agreeing to our use of cookies (unless you choose to block them – see below for more information).

Cookies are used by all websites, and have several different functions.

At a basic level cookies will:

  • Allow the website to work properly
  • Help understand how people use the website

How we use cookies

We use cookies to collect information about your computer, including your operating system, browser type and IP address (where available). These help us to improve our websites and to deliver a better and more personalised service.

Our cookies do not collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are.

Here’s a list of the cookies we use throughout our sites:

Cookie name(s) Purpose
Sitecore (our Content Management System) which supports and reviews usage of our website, allowing us to improve the website services.
ASP Net_sessionid This is a session cookie used with .Net. It maintains communication session state.
These cookies are used for analytics on the following sites www.ussbenefitillustrator.co.uk, www.modellers.usshq.co.uk and www.ussbenefitmodeller.co.uk to provide information about how many people have visited the website and how they use it. This helps us to report on usage statistics and improve the usability.
These are the Google Analytics and Google Optimise tags that are frequently used for website analytics to evaluate website usage allowing us to review and improve the website experience and usability.

Here’s a list of the Third Party cookies we use:

Cookie name(s) Purpose

We use “Dotmailer” (our email service provider) to send our HTML email communications. This cookie allows us to review how visitors from email campaigns interact with our site.

You can read further information at:

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We use “Vimeo” to embed videos onto our website. The following cookies are used by Vimeo to analyse information about how the Vimeo service is being used, so Vimeo can make improvements and report on performance.

You can read further information at:


We use “Hotjar” to help us gather insight into how people are using our website via feedback surveys and analytics tools, which we then review to help improve usability.

Hotjar also uses cookies to determine if a user has opted out of using their services.

You can read further information at:


We use “AddThis” for helping users to print our pages and create PDFs of the content. When you click on the "AddThis" button it allows you to spread content across the web making it easier for you to bookmark and share with other people. These cookies enable this process.

You can read further information at:

Please note: Other external websites to which our websites may be linked, may also make use of their own cookies.

How to manage and disable cookies

If you do not wish to receive cookies from this website you can use your browser settings to accept or reject new cookies and also to delete existing cookies. For further instructions on how to do this within the majority of web browsers, visit: https://www.allaboutcookies.org.

If you do choose to disable some or all cookies, you may not be able to make full use of our websites.

Continuing to use our websites without adjusting your browser settings to disable cookies you are agreeing to our use of cookies.

Other types of analytics

Pixel tagging and audience pixels

Certain parts of our website or HTML email communications we send may contain pixel tags (sometimes known as “Web Beacons”, “Tracking pixels”, “Pixel.gif” and more). These allow us to:

  • Collect information on our websites and HTML emails (such as how many people opened an email we sent and what links were clicked).
  • Provide relevant communications depending on your preferences.

The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should turn off automatic downloading of images from within your email client.

Further information about Cookies

To read more, see:


More about your privacy

To find out more about how USS protectes your privacy, see our website Terms & Conditions and Privacy notice.